KIBUN気分 · n. mood, feeling
Japanese skincare, done properly.
A new UK home for hand-picked Japanese brands, brought in with UK safety checks and English labels. Join the waitlist for first access.
Our first brands, revealed one by one
We're bringing in our first group of Japanese brands together. Waitlist members meet each one first, by email.
Japanese skincare, the right way
Every brand on Kibun is one we work with directly.
Hand-picked in Japan
Formulas Japanese customers already love and buy again, not the latest hype.
Checked for the UK
A UK safety report and a UK Responsible Person for every product.
Explained in English
English labels, full ingredients, and how to use each product in your routine.
Shipped from the UK
Tracked delivery from our UK warehouse. No customs fees, no long waits.
Why join now
- First access. Shop the launch before it opens to everyone.
- A launch offer. An exclusive offer for waitlist members.
- Brand reveals. Meet each brand in your inbox before launch.
- Skincare, explained. Short guides to Japanese routines, ingredients and texture words, matched to your skin type.
Become a launch tester
In Japan, brands invite customers to test products before launch. We're doing the same. Tick the tester box when you sign up and we'll pick a small group to try Cohort 01 for free. We only ask for honest feedback, and if you post about it, label it #gifted.
Honest by design
Japan and the UK both have strict rules on beauty marketing. We follow both.
Skincare cares for skin. We won't claim it treats or cures anything, and we won't use edited before-and-after photos.
We never write, buy or hide reviews. Every review comes from a verified customer.
When a creator is paid or gifted, the post says so with #ad or #gifted.
I kept seeing the same thing: brilliant Japanese skincare that was hard to buy in the UK, or sold through resellers without proper labels or checks.
Kibun brings these brands in properly, one at a time, with the safety work done before anything goes on sale.
Immaad Mir
Founder, KibunWhen do you launch?
Our first brands launch in 2027. Waitlist members hear first and get early access.
Do you deliver across the UK?
Yes. Orders ship from our UK warehouse with tracked delivery.
Which brands?
We're revealing our first cohort one brand at a time by email. Join the list to see them first.
Will the products be in English?
Yes. Every product carries an English label with full ingredients and how to use it. The original Japanese packaging stays, so you get the real thing.
Are the products genuine?
Yes. We work directly with each brand, and every product has a UK safety report, a UK Responsible Person and an English label.
I run a Japanese skincare brand.
We'd love to hear from you. Visit partners.kibun.uk.
Privacy notice
When you join the waitlist we collect your email address to send you news about Kibun's launch, new brands and offers. If you choose to tell us your skin type, we use it to send you relevant guides. If you tick the tester box, we may contact you about the tester programme. We use your details only for these purposes, keep them until you unsubscribe, and never sell them. Every email has an unsubscribe link, and you can ask us to delete your details at any time by emailing hello@kibun.uk.
Kibun Ltd [company number to be added], [registered address to be added]. Our email service provider stores your address on our behalf.